This post contains affiliate links. To read my disclosure statement, click here.
I had no idea so many people wanted to know about how this blog works! Thank you for all of your e-mails and messages. In my first post, I gave an overview of how to build a blog business. In this post, I’m going to go into more detail about the topic everyone is curious about–how to make money blogging. I am by no means an expert in this area. But I am happy to share with you how I make money from my blog.
So…how do you make money?
There are countless ways (ways I don’t even know about) to make money blogging. Here are the different ways I earn an income from my blog.
Ad revenue–(Also known as pay-per-click) Google AdSense is a great place to start when you are beginning your blog. Once you reach about 10,000 pageviews or more a month, I recommend seeking out an ad network. I can’t speak on the other ad networks but I use The Blogger Network. I love them. I making significantly more than I did with Goggle AdSense, and they handle all of the technical stuff.
Affiliates–Affiliate links are basically paid referrals. I am really selective about affiliate links. I only share a link to a product or service that I have personally used and had a great experience with. Here’s how it works–you refer someone to a business, product or service through a specific link on your blog. They purchase that product or service. You get commission from the sale as a thank you for the referral. Here are mine:
Blogelina–-They transferred my blog from Blogger to WordPress. It was an affordable, painless process and I didn’t have to do a thing. They made something I was terrified of doing very easy. I can not say enough good things about Blogelina.
Mom Blog to Money Blog–This is a 30 day online workshop done by Laurie Turk, the creator of the very successful website Tip Junkie. It gives you all the tools and info you need to turn your blog into a business and start making money from your blog. You also get lifetime access to all of the materials. If you are not planning on going to a blogging conference in the next 6 months, this is a great investment.
Sidebar Advertising–Personal bloggers and Etsy shops can purchase a 250×250 space on my sidebar for a monthly rate.
Sponsored Posts–Companies pay me and/or provide free product in exchange for a post about their product or service. Don’t over do sponsored posts. Too many and you will lose readers.
Product Reviews–Companies pay me and/or provide free product in exchange for a review of their product or service.
Giveaways–Companies pay me and/or provide free product to host a giveaway of their product.
E-books–I’m so excited to be working on my first e-book! E-books can be a collection of content you have already published, new content, or a mix of both. E-books are a great way to earn extra income and you can use your blog to promote them.
Consulting–Small businesses hire me to help them with their social media campaigns.
Freelance Writing–Businesses and publications pay me to write articles for them.
Kindle Subscriptions–Kindle users can purchase a monthly subscription to my blog feed. For each subscription, I get a 30% commission. To publish your blog on Kindle, click here.
How do you connect with companies?
Direct solicitation–You can reach out to brands yourself. Many brands have a blogger relations person. Put together a solid pitch letter, have a specific project in mind, and go for it. Direct solicitation allows you to negotiate your own terms and price. Don’t forget to reach out to local small businesses. You would be surprised by how many are eager to work with bloggers.
Blog Networks–These are third-party companies who connect bloggers with brands. Once you are a member of a network, you will get the chance to apply for paid opportunities. Your eligibility with these networks is usually determined by how long you’ve been blogging (typically 6 months or longer) and your influence (see below). Joining a network is free and there are a ton of blog networks out there. Each one is different. Just be sure to read all of the fine print when you join to make sure it’s a good fit for your blog. Don’t be afraid to ask other bloggers about their experiences as well. I am a member of these networks:
Here’s the best way I know how to put it. Your influence is measured by your blog traffic, blog followers and social media followers. The more influence you have, the more networks and brands are willing to pay to work with you. But here’s the thing–influence does not grow overnight. You have to create quality content, consistently over time. (I really can’t stress that enough.) You also have to be social within the blogging community and build a solid relationship with your readers.
Some of you may be thinking–“I’ll just go on Fiverr and get 20,000 followers tonight.” Paying for followers is the quickest way to end your blogging career. It’s obvious, it doesn’t work, and you dilute your influence when you buy followers. Just don’t. Paid advertising (like paying to promote your Facebook page, Twitter posts, etc…) is fine.
In a nutshell
You absolutely can make money blogging. To see part 1 of the Building a Blog Business series, click here.